Realeflow Review

Are you a real estate investor looking to take your game to the next level? Realeflow could be just what you need.

An all-in-one software platform designed specifically for real estate investors, Realeflow helps to analyze potential deals, generate and follow up leads, and even helps with planning renovation projects.

The company was founded in 2007 by an experienced real estate investor, Greg Clement. According to the website, the CRM has closed deals worth more than $10 billion and has served more than 100,000 investors.

Want to know more about Realeflow? You’re in luck. Below, we explore the software platform in more detail.

Key Features

  • Identify leads – with Realeflow, users can identify and analyze promising opportunities.
  • Filter leads – Realeflow allows users to filter leads to contact sellers, buyers, and lenders with ease.
  • Use automated direct mail campaigns – with Realeflow, users can use automated direct mail campaigns to convert leads without lifting a finger.
  • Market properties on custom websites – Realeflow offers custom websites for you to market the properties effortlessly.
  • Estimate renovation costs – the Hammerpoint tool is designed for property flippers who want to estimate repair costs before investing in a property.


Below, we explore some of the best things about Realeflow.

LeadPipes tool

Realeflow comes with LeadPipes, which is essentially a search engine used to find motivated sellers. The tool also supplies leads to potential buyers and lenders.

LeadPipes helps to identify various types of leads including cash buyers, absentee owners, private lenders, free and clear properties, high equity properties, low equity properties, and upside-down properties.

To find the leads, LeadPipes looks at the mortgage, deed, and legal data. In total, the database includes information on over 140 million properties nationwide.

The leads can be filtered by county, street address, and ZIP code to allow you to easily find what you’re looking for.

DealAnalyzer tool

Another great thing about Realeflow is the DealAnalyzer tool. This handy feature calculates the value of properties so you can decide whether or not they’re worth the investment.

The tool can also give you an idea of the highest recommended offer. All you need to get started is the street address!

Hammerpoint tool

The Hammerpoint tool is certainly a pro. Helping to generate repair cost estimates, this tool is ideal for those wondering whether to invest in a property.

Users can use the tool on a laptop, tablet, or mobile phone to make notes as they walk around the property.

Hammerpoint guides the walk through to make sure you inspect the property thoroughly.

The tool then creates an estimate of the repairs, including materials and labor.

Create custom websites

With Realeflow, users can set up custom websites in just a few minutes.

Instead of building a site from scratch, users can make use of the pre-designed templates that are already filled with SEO-optimized copy. This is ideal for real estate investors who have little experience with websites.

If you hire an agency to build a site, you’re looking at spending upwards of $5,000 for something that’s SEO-optimized and well designed. With that in mind, Realeflow is an affordable solution.

Create Direct Mail Campaigns

Another innovative feature that Realeflow offers is direct mail campaigns. This allows users to send pre-written direct mail effortlessly. There are even handwritten fonts available to give your letter or postcard that personalized touch.

Hands-off email marketing

With Realeflow, you can create email marketing campaigns in minutes. Whenever the software captures a new lead, you can automatically send a pre-written email to help convert them.

Property Listing Pages

The final benefit we’re going to discuss is the property listing pages. Realeflow users can create unique URLs for each property they want to market.

This provides buyers with all the information they need to rent or buy. Better still, the process couldn’t be simpler – all you need to do is upload your images and listing information and the platform does everything else for you!


Like most things, Realeflow does come with a few downfalls. Below, we explore these in more detail.

Doesn’t integrate with third-party software

Unfortunately, Realeflow doesn’t integrate with third-party software at the moment.

However, this isn’t the end of the world as the software comes with enough of its own innovative features.

Customer support is not 24/7

While Realeflow does offer customer support, it’s only available Monday to Friday from 9am to 8pm. If you need assistance outside of these hours, you’ll have to sit and wait patiently! This isn’t a major con, but it’s certainly worth mentioning


Realeflow has three different price plans: Lite, Pro, and Team. Plans are billed either monthly or annually.

If you decide to pay for the whole year in a lump sum, you’ll receive two months free.

Users can try the platform free for 14 days before deciding whether to invest. Below, we explore the price plans in more detail.

  • Lite – $75 per month – Lite is Realeflow’s most basic plan and is priced at $75 per month. The plan accommodates one user and comes with nationwide lead access, one lead generation website, and access to a few other tools.
  • Pro – $125 per month – Advertised as Realeflow’s most popular plan, Pro comes in at $125 per month. This plan accommodates up to 10 users and offers 5 lead generation websites plus access to all the other tools.
  • Team – $175 per month – Team is the most advanced plan and will set you back $175 per month. The great thing about this option is that it accommodates an unlimited number of users, so it’s ideal for both growing and established businesses. You also get unlimited lead generation websites and access to all the Realeflow tools.


As we mentioned earlier, Realeflow doesn’t come with tons of integrations. In fact, there aren’t any integration opportunities at present.

However, the software comes with enough of its own features that you don’t really need to integrate other tools for a comprehensive experience.

This isn’t just a standard CRM; it’s a tool specifically designed for real estate investors and comes with everything you need to improve your business.

Who is Realeflow for?

Realeflow has been designed with two types of users in mind: real estate agents looking for a platform to analyze deals and real estate renovators who want to estimate repair costs.

If you’re an agent, Realeflow can help you by analyzing multiple key variables to provide insights on which offers are best. The software can even project a return on investment.

Realeflow also comes with Hammerpoint, a home repair estimator that walks you through property inspection to determine refurb costs.

This tool is ideal for property flippers.

So, there you have it – our detailed Realeflow review. Whether you’re just getting started in the property market or you’re a pro looking to take your game to the next level, Realeflow could help you get there.

Not sure whether it’s right for you? Don’t panic – you can try the software free for 14 days to help you make a decision.

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