Airfocus Review

Airfocus is an online roadmapping and prioritization tool for freelancers, teams, and organizations. Having worked as a freelancer for several years I decided to test it out.

The easy-to-use solution allows you to create and prioritize roadmaps, manage multiple products, and workflows and collaborate on strategy, all in a secure environment.

Better still, you can integrate it with other popular software including Trello, Asana, Jira, and Azure DevOps, allowing you and your team to track your progress with ease.

Want to know more about Airfocus and its features? Great! Below, I explore the roadmapping and prioritization tool in more detail.

Key Features

  • Prioritize what to build with confidence – with Airfocus, you can create clarity and decide what to build next for your team. Instead of guessing the best way forward, you can make informed decisions with the help of smart scoring.
  • Visualize the importance of each initiative – Airfocus visualizes the importance of each feature and initiative to help you make the right prioritization decisions.
  • Create roadmaps – Gone are the days of complicated slide decks and spreadsheets. With Airfocus, you can share sleek roadmaps with your team in seconds and even update them in real-time.
  • Collaborate on strategy – with Airfocus, you can collaborate with your team on a strategy to produce product plans collectively. This is ideal for keeping everyone on the same page.
  • Ready-to-use templates – Airfocus comes with tons of ready-to-use templates. Each one is fully customizable and is built using proven roadmapping and prioritization methods.
  • Track and evaluate progress on a single platform – Instead of using multiple platforms to track and evaluate your progress, Airfocus allows you to stay updated with development and launch activities all from one place. The software can integrate easily with planning tools like Trello, Asana, and Jira for fuss-free planning.
  • 24/7 customer support – the Airfocus customer success team is on hand 24/7 to help fix any issues and answer any questions or queries that you have.


Below I explore just some of the things that make Airfocus great.

+ Customizable and powerful prioritization framework

With Airfocus, you can prioritize objectively using set criteria. The platform comes with a highly customizable scoring board, allowing you to prioritize opportunities with ease. With the advanced plan, you can even customize formulas for more accurate scorings.

+ Prioritization chart

Airfocus comes with a prioritization chart so you can visualize exactly what you need to do next. The platform’s algorithm scores your items based on the input and then visually maps them on an interactive prioritization matrix. From this, you can gain insights into which ideas and projects and high impact and then assess them against each other.

+ Collaboration opportunities with Priority Poker

You and your team can work collectively to come up with fresh ideas in real-time. You can even have detailed discussions on what has the most significant impact on your projects. Airfocus comes with Priority Poker facilities to collectively prioritize through voting, allowing the entire team to have a say in the process.

+ Kanban and timeline roadmapping

Airfocus comes with two types of roadmapping: timeline and the popular Kanban. The Kanban board allows you to plan and share your current and future projects to keep everyone on the same page. As the project progresses, you can easily move items between the Kanban sections using the drag-and-drop interface.

With the timeline roadmap, you can create alignment around your goals, milestones, and items by visualizing your strategy on a Gantt chart. Just like you can with the Kanban board, you can easily move items around the chart using drag-and-drop.

+ Advanced sharing options

With Airfocus, you can share your roadmaps in real-time with the whole team. With unlimited views and the option to export in a range of formats, you can discuss the ideas you are working on in detail and present them to different teams and stakeholders.

As well as sharing roadmaps, the platform allows you to share tasks, projects, and data with specific team members of the entire team, depending on your preference. You can control what to share across your team to keep confidential data private.

+ Secure password storage and transmission

Thanks to Airfocus’s secure password storage and transmission, you can rest easy knowing that your confidential data is safe. All user passwords are hashed with PBKDF2-based robust hashing algorithm for added security. To take customer security to the next level, all communications between the client browser and Airfocus servers are secured with the industry-standard Transport Layer Security.


As you’d expect, Airfocus does have a few downfalls. Below, I explore these further.

– No public roadmaps

Currently, Airfocus doesn’t have a public roadmap feature with the option to upvote and downvote features.

– No dependency feature

At the moment the platform doesn’t have a dependency feature. This would be ideal for the Gantt roadmap as it would provide a visual dependency link between the items.

– A little pricey

With the basic plan coming in at $24 per month, Airfocus isn’t the cheapest roadmapping tool out there. However, it does come with some advanced features that other platforms do not, so you get what you pay for.


There are four Airfocus price plans to choose from: Starter, Team, Pro, and Enterprise. Below, I explore these in more detail.

  • Starter – $24/user/month – Designed for solopreneurs and individuals who want to prioritize their roadmap, the Starter plan is priced at $24 per user per month. For this price, you can enjoy a range of features including Prioritization Matrix, Kanban Roadmap, Advanced Prioritization Framework, and Chrome Extension.
  • Team – $39/editor/month – The Team plan is designed for teams that want to collaborate to prioritize and build roadmaps. This is priced a little higher, at $39 per editor per month, but each plan can have up to 5 contributors and unlimited viewers. You can enjoy everything that comes with the Starter plan, plus various extras including Priority Poker, Role Permissions, and Timeline Roadmap and Dependencies.
  • Pro – $79/editor/month – The platform’s most popular plan, Pro, is priced at $79 per editor per month. This plan comes with 20 contributors included and unlimited viewers and you can enjoy everything that comes with the Team plan, plus extras including Master Workspaces, Jira Server, Custom Fields, and Azure DevOps.
  • Enterprise – custom – Designed for larger organizations that need advanced security or support, Enterprise is the top tier plan. It’s priced according to your needs and comes with a plethora of advanced features including Priority Support, Enterprise Terms, and a Designated Customer Success Manager.


Airfocus can be used as a one-stop-shop for all your prioritization and roadmapping needs. With plenty of integrations available, you can continue to use your favorite development tools in one handy platform.

Available integrations include:

  • Dropbox
  • Trello
  • Google Chrome
  • Slack
  • Excel
  • Microsoft Planner
  • Jira
  • Azure
  • DevOps
  • and many more…

So, there you have it – my detailed Airfocus review.

Whether you’re a freelancer, small business, or even a large corporation, Airfocus has everything you need to improve your prioritization and roadmapping.

Flick through the different price plans and features to decide which suits you best.

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